Tune-in

Objectives:

Build the programmer’s TV Everywhere user base

Targeting:

HHs who viewed the linear channel more than 30 minutes in the past 60 days and HHs that streamed the channel on DIRECTV’s TV Everywhere App in the past 90 days

Execution:
  • Identified HHs who viewed the linear channel and streamed the channel on DIRECTV’s TV Everywhere App
  • Target segment identified within DIRECTV subscriber
  • Addressable campaign created
  • Campaign flight: 15 days
  • Control/exposed methodology
Result:
  • The programmer saw a 7% overall increase in TV Everywhere app users among their target group and 16.7% lift in week 1 of their Addressable campaign
  • Addressable also generated new users to their app with an impressive 16.7% target lift vs. the control

HHs that Streamed the Programmer’s TV Everywhere App

+7.0% Lift

+16.7% Lift

New Streamers of the Programmer’s TV Everywhere App

+16.7% Lift

*Case study result may vary and are based on individual campaign factors. AT&T AdWorks makes no performance warranties.
x

CALL US

1-888-268-3648

EMAIL US

adworks@att.com

LEARN MORE

AT&T AdWorks Media Kit

SOCIAL MEDIA