Travel: Tourism

Objectives:

Drive tourism by serving ads to viewers most likely to travel to the specific destination and those with expendable income

Targeting:

A36+ and HHI $100K+, and geographical based targeting

Execution:
  • Identified personal travelers
  • Target segment identified within DIRECTV subscribers
  • Addressable campaign created
  • Campaign flight: 1 month
  • Control/exposed methodology
Result:
  • Parents had higher interest in visiting advertised location
  • More likely to recommend it to others
  • Drove Higher ad recall and increased top of mind awareness

Nearly 2X ad recall
vs all DIRECTV HHs

4X more likely to
mention brand

3X more likely to visit
advertised location

*Case study result may vary and are based on individual campaign factors. AT&T AdWorks makes no performance warranties.
x

CALL US

1-888-268-3648

EMAIL US

adworks@att.com

LEARN MORE

AT&T AdWorks Media Kit

SOCIAL MEDIA