Travel: Hotel

Objectives:

Serve ads to travelers to increase leisure hotel bookings

Targeting:

Personal travelers, Age 26-55, and HHI $75K+

Execution:
  • Identified personal travelers
  • Target segment identified within DIRECTV subscribers
  • Addressable campaign created
  • Campaign flight: 1 month
  • Control/exposed methodology
Result:
  • Estimated $4M in incremental revenue based on incremental bookings
  • Drove thousands of additional hotel bookings

+22.9% Lift

+29.5% Lift

~ $

4

M

in incremental revenue based on incremental bookings

*Case study result may vary and are based on individual campaign factors. AT&T AdWorks makes no performance warranties.
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