- 4.8M U-verse® TV subscribers*
- 12.7M U-verse® TV set-top boxes*
- Currently available in 65 DMAs in 22 states
- Available in 14 of the top 25 national DMAs
- CPM (Cost Per Thousand)
*Owned & operated + 3rd party inventory
AT&T is a leader in digital television. Our 100% IPTV service is on the forefront of the new home viewing experience with more compelling interactive content. AT&T AdWorks brings you intelligent television advertising from a robust interactive TV product suite.
With set-top-box data instead of sample data, audience
targeting can be based on aggregate viewing habits and
schedules. This proprietary, aggregate data from millions
of set-top boxes allows for more effective and efficient ad
Our interactive television product suite delivers a full range
of opportunities to advertisers. Access cutting-edge
technology to engage consumers through interactive
channels, enhanced overlays, applications and VOD.
We provide you with a large variety of usage reports
detailing the performance of your campaign (usage of
interactive channel, impressions, video launches, and
more). We also analyze your media schedule to determine
the top performing placements to optimize your campaign.
These metrics provide you with the full story of campaign
performance and deliver a measurable return on