AT&T Readies Trove of Data for Cross-Channel Ad Targeting
by Matt Kapko, May 24, 2013 - ClickZ
AT&T AdWorks Pitches Ad Targeting 'Blueprint'
Mixes Anonymous Online, Mobile and TV and Third-Party Data to Cut Down on 'Irrelevant Ads'
by Jeff Baumgartner, May 21, 2013 - Multichannel News
Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers?
Unveils Blueprint Platform For Online, Mobile and TV Targeting
by Kate Kaye, May 20, 2013 - Ad Age
Cox Media Joins AT&T AdWorks Television Audience Network
Cox's Cable Subs Join Ad Platform Already Including AT&T U-Verse
May 10, 2013 - Multichannel News
AT&T AdWorks Signs Cox For TV Audience Network
May 8, 2013 - MediaDailyNews
Advanced Ads: AT&T AdWorks Drove Fox's College Football with Interactive Campaign
Campaign, Sweepstakes Boosted Awareness for Networks' Early-Season Schedule
by Mike Reynolds, February 27, 2013 - Multichannel News
AT&T Launches 'AT&T Alerts' to Give Customers Meaningful Offers From Nearby Merchants
Free Opt-in, Location-based Offers Service Puts Savings in the Pockets of AT&T Customers
Dec. 5, 2012
First Mover: Mike Welch
AT&T's new ad chief on the promise of mobile advertising and the joy of telepresence
by Tim Peterson, October 1, 2012 - ADWEEK
Six Questions: Mike Welch
The AT&T Adworks president expounds on the idea of 'return on insights'
ADWEEK
AT&T AdWorks Aggregates Mobile, TV Data To Target Online Ads
by Laurie Sullivan, August 27, 2012 - MediaPost
AT&T To Target Internet Ads Based On U-verse TV, Mobile Data
by Todd Spangler, August 27, 2012 - Multichannel News
AT&T AdWorks to bring TV, mobile data to online ad targeting
by Patricio Robles, August 27, 2012 - Econsultancy
AT&T Names Welch President Of Ad Group
by Todd Spangler, June 6, 2012 - Multichannel News
AT&T AdWorks rolls out campaign
June 5, 2012 - B to B
"Viewable Impression" Boosters Ignore Simple Math
by Joshua Koran, June 1, 2012 - AdExchanger.com
The Mobile Circus Is Coming to Cannes
by Kunur Patel, May 24, 2012 - AdAge Global
Political Consultants Open to Inevitable Digital Future
by Kate Kaye, March 30, 2012
AT&T AdWorks Teams With Turn
by Mark Walsh, March 29, 2012 - MediaPost
AT&T Adworks and Turn Announce Secure, Private Cloud-based Audience Management Platform
Platform is first of its kind in the advertising industry
March 29, 2012
AT&T AdWorks Checks In Mobile Ads With Foursquare
Carrier's ad network developing TV commerce units
by Tim Peterson, March 27, 2012 - Adweek
TiVo Crunches AT&T U-verse Set-Top Data
by Todd Spangler, February 13, 2012 - Multichannel News
Marketers Split on Future of Targeting
More and better targeting demanded, but what kind?
February 6, 2012 - eMarketer
AT&T Ramps Up Cross-Platform Efforts
by Mark Walsh, January 20, 2012 - MediaPost
AT&T AdWorks Hunts Down Multiscreen Viewers
Telco Teams Up With ComScore for Cross-Platform Research
by Todd Spangler, January 9, 2012 - Multichannel News
Santa's Journey, Brought to You By...
AT&T U-verse Santa Tracker Borrows Page From NORAD, but With a Sponsor in the Mix
by Brian Steinberg, December 19, 2011 - AdAge
AT&T Bumps Against Google, Microsoft in Three-Screen Ad Sell
Telecom Predicts It Will Be a Billion-Dollar Business Within 'a Few Years'
by Kunur Patel, December 12, 2011 - AdAge
Advertising Week: Innovation and Leveraging the Power of Social Media
by Julia Boorstin, October 5, 2011 - CNBC
Data And Storytelling Come Together At Advertising Week
by Ty McMahan, October 4, 2011 - Wall Street Journal
Giant AT&T Ad Network Appears Out Of Nowhere
by Kate Kaye, September 22, 2011 - ClickZ
AT&T AdWorks Online Audience Network Ranks among Top 5 Ad Networks, According to comScore
September 20, 2011 - PR Newswire
AT&T punches up targeted ad business
by Roger Cheng, August 25, 2011 - CNET