The AT&T AdWorks Lab is a physical space located in NYC that brings data to life and provides a glimpse into the future of advertising and innovation.
The purpose of the lab is to inform, engage and inspire advertisers by taking them through the past, present and future of media innovation and technology. Originally opened in 2011, the newly launched Lab 3.0 offers a more personalized, highly interactive experience for advertisers and brand marketers. We showcase the breadth and depth of the proprietary, anonymous data that flow through AT&T channels across mobile, online and television platforms.
Through a customized consultative approach, advertisers will learn how to effectively use these data and emerging ad technology to improve their marketing campaigns. AT&T AdWorks offers an unrivaled perspective for understanding specific audience segments and media consumption patterns. This unique space serves as a living canvas for the capabilities of AT&T AdWorks and features a look into the future of what is possible with advertising innovation specific to a variety of industry verticals.
To schedule a visit at the AT&T AdWorks Lab, click here.