Interactive TV

Go beyond the traditional :30 spot and allow viewers to interact with your content directly on screen.

Create deeper engagement with your audience

Complement your advertising spend with branded experiences and audience connections that push beyond the :30 spot. On average, 2/3 of subscribers show interest in interactive TV content* with viewers spending 5x-15x more time engaging with branded channels, lifting purchasing intent by up to 60%*.

At the conclusion of your interactive campaign, you’ll receive complete data detailing your household impressions and engagement metrics.


*Based on U-Verse subscriber data.

Emmy Statue

Emmy Statue

Award-winning interactive solutions

Our Emmy® Award-winning interactive solutions let you create branded experiences right on your audience’s TV. Customers are directed to your interactive solution from the ad, so you’re able to collect essential engagement data while your audience is exploring your product.


AT&T AdWorks Interactive

Engage your audience with customized, website-like experiences. Our subscribers can request coupons, enter sweepstakes, find your nearest retail location, and more.

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AT&T AdWorks can help advertisers reach the right audience and deliver a better ROI. Interested in learning how we can help you?

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1-888-268-3648

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adworks@att.com

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