Insurance

Objectives:

Serve ads to viewers to increase membership and adoption of a variety of insurance services

Targeting:

Custom client provided CRM target

Execution:
  • Matched CRM file to DIRECTV subscriber HHs
  • Addressable campaign created
  • Campaign flight: 2 months
  • Control/exposed methodology
Result:

Campaign drove increased insurance quote lifts across:

  • Renters insurance
  • Homeowners insurance
  • Auto insurance

+3.4% Lift

+14.2% Lift

+5% Lift

8.3

% Lift

(overall) quote lift across all categories

*Case study result may vary and are based on individual campaign factors. AT&T AdWorks makes no performance warranties.
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