Finance

Objectives:

Increase account openings and assets under management within those accounts

Targeting:

Custom client provided CRM target

Execution:
  • CRM files and DIRECTV subscriber HHs
  • Addressable campaign created
  • Campaign flight: 1 month
  • Control/exposed methodology
Result:
  • Brought 100+ new customers to the financial platform
  • With a median investment of $24K the campaign drove over $2.5M in incremental revenue
  • Client has renewed twice

+51% Lift

+108% Lift

2.5

M

with a median investment of $24K the campaign drove over $2.5M in incremental revenue

*Case study result may vary and are based on individual campaign factors. AT&T AdWorks makes no performance warranties.
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