Make your linear buy smarter

New, data-powered audience buying solution across 21M DIRECTV homes and premium content

DATA-DRIVEN LINEAR

Serve ads to your target audience within premium linear TV inventory. Data-Driven Linear uses a large national set of single source set-top box data to make buys smarter and more effective.


Using anonymized DIRECTV STB data, networks and dayparts are indexed to build a highly efficient and scalable TV campaign and can be delivered across our full DIRECTV footprint.


Receive robust reporting post-campaign beyond standard delivery given in a regular linear buy.

Advantages

More Precise Targeting Than A Linear Buy

National footprint

Media delivery guaranteed against Nielsen demos

Premium, non-remnant inventory across top-rated cable networks and dayparts with no exclusions or restrictions

Comprehensive and transparent post-campaign learnings can be used to optimize future national campaigns

AT&T AdWorks can help advertisers reach the right audience and deliver a better ROI. Interested in learning how we can help you?

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adworks@att.com

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AT&T AdWorks Media Kit

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