CPG

Objectives:

Drive sales for a healthy-living brand within overall product suite

Targeting:

Consumers who had previously purchased the advertised product

Execution:
  • Based on purchase behaviors from one-year prior
  • Target segment identified within DIRECTV subscribers
  • Addressable campaign created
  • Campaign flight: 3 month
  • Control/exposed methodology
Result:
  • The CPG Advertiser saw great results with over 20% lifts vs. the control for both sales rate and penetration
  • In addition to increasing sales for the specific advertised product, there was a “brand halo" effect of 15.6%

+27.6% Lift

+20% Lift

15.6

%

"brand halo" effect

*Case study result may vary and are based on individual campaign factors. AT&T AdWorks makes no performance warranties.
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