Auto: Website Engagement

Objectives:

Drive potential viewers to vehicle website to learn more

Targeting:

Custom digital target

Execution:
  • Identified auto-intender audience most likely to visit website
  • Target segment identified within DIRECTV subscribers
  • Addressable campaign created
  • Campaign flight: 1 month
  • Control/exposed methodology
Result:
  • Drove increased website activity
  • Main brand webpage
  • Specific vehicle webpage

+23.01% Lift

+19.82% Lift

*Case study result may vary and are based on individual campaign factors. AT&T AdWorks makes no performance warranties.
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