Auto: Drive Sales

Objectives:

Drive vehicle sales

Targeting:

In market to buy a small and mid-size domestic car

Execution:
  • Identified auto-intender audience most likely to buy in next 6 months
  • Target segment identified within DIRECTV subscribers
  • Addressable campaign created
  • Campaign flight: 12 weeks
  • Control/exposed methodology
Result:
  • Model lift vs. the general brand

+13.5% Lift

+7.6% Lift

~

170

incremental vehicles sold

$

3.6

M

incremental sales

$

2.7

M

return on ad spend

*Case study result may vary and are based on individual campaign factors. AT&T AdWorks makes no performance warranties.
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