Leadership Team

Rick Welday
Rick Welday

President – AT&T AdWorks

Rick Welday is the President of AT&T AdWorks, leading a team that works directly with national brand clients and media agencies to develop and execute advanced TV, digital, and cross-screen advertising campaigns. Under Welday’s leadership, AT&T AdWorks has generated nearly $2B in annual sales revenue. During his 26-year career with AT&T (previously SBC and Southwestern Bell), Welday has held roles including Chief Marketing Officer for AT&T’s consumer segment and Senior Vice President for AT&T Yellow Pages and Internet Yellow Page services. A graduate from Baylor University, Rick lives in Dallas with his wife (also a Baylor graduate) and their two children.

Jason Brown
Jason Brown

Vice President – Head of Sales

Jason Brown is Vice President, Head of Sales for AT&T AdWorks. In his current role, Brown is responsible for total national sales revenue including the leading addressable TV product in the industry. Leading up to his current role, Brown’s career was dedicated to launching and adopting emerging networks in the cable industry, with executive roles at Turner Broadcasting, NBC Cable, Discovery Networks and Screenvision. Brown holds a bachelor’s degree in business administration from Skidmore College in Saratoga Springs, New York.

Amy Leifer
Amy Leifer

Vice President – Head of Operations

Amy Leifer is VP, Head of Operations for AT&T AdWorks. Leifer is responsible for maximizing revenue through forecasting, pricing, planning and overall operations. Leifer's most recent role at AT&T was VP, Head of Direct Response, Paid Programming and Digital Sales. Previously, Leifer was VP, Sales and Operations at the Game Show Network, and she was instrumental in creating and launching the DIRECTV advertising sales business at Columbia TriStar Television. Leifer holds a bachelor's degree in communication from the University of Rhode Island and lives in Nyack, NY with her husband and two kids.

Matt Van Houten
Matthew Van Houten

Vice President – Head of Product

Matthew Van Houten is Vice President, Head of Product for AT&T AdWorks, the advertising sales business unit for AT&T. In this role, he is responsible for leading the TV & digital product management, opt-in/policy, and ad innovations teams in driving monetization opportunities across AT&T’s traditional and emerging media portfolios. Prior to joining AT&T AdWorks, Matt spent eight years working throughout Viacom’s portfolio of media networks. Matt has also served as an adjunct professor at the Zicklin School of Business at CUNY Baruch College, where he teaches an advanced media, entertainment and technology course in the school’s Department of Marketing and International Business. Matt currently lives in Manhasset, New York with his wife, Christina, and three sons, Brooks, Pierce and Reece.

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