Leadership Team

Rick Welday
Rick Welday

President – AT&T AdWorks

Rick Welday is the president of AT&T AdWorks, leading a team that works directly with national brand clients and media agencies to develop and execute advanced TV, digital, and cross-screen advertising campaigns. Under Welday’s leadership, AT&T AdWorks has generated $1.4B in annual sales revenue. During his 26-year career with AT&T (previously SBC and Southwestern Bell), Welday has held roles including Chief Marketing Officer for AT&T’s consumer segment and Senior Vice President for AT&T Yellow Pages and Internet Yellow Page services. A graduate from Baylor University, Rick lives in Dallas with his wife (also a Baylor graduate) and their two children.

Jason Brown
Jason Brown

Vice President – Head of National Sales

Jason Brown is vice president, Head of National Advertising Sales for AT&T AdWorks. In his current role, Brown is responsible for total national sales revenue including the leading addressable TV product in the industry. Leading up to his current role, Brown’s career was dedicated to launching and adopting emerging networks in the cable industry, with executive roles at Turner Broadcasting, NBC Cable, Discovery Networks and Screenvision. Brown holds a bachelor’s degree in business administration from Skidmore College in Saratoga Springs, New York.

Amy Leifer
Amy Leifer

Vice President – Direct Response and Paid Programming Sales

Amy Leifer is vice president, head of Direct Response and Paid Programming Sales for AT&T AdWorks. Leifer is responsible for the sales, pricing and inventory management of the Direct Response Advertising Sales which includes the national Direct Response linear inventory, long form paid programming, live sports programming, interactive, digital and addressable advertising. Leifer’s previous roles include Vice President of Sales and Operations at the Game Show Network, and she was instrumental in creating and launching the DIRECTV advertising sales business at Columbia TriStar Television. Leifer holds a bachelor’s degree in communication from the University of Rhode Island and lives in Nyack, NY with her husband and two kids.

Mike Welch
Mike Welch

Vice President – Strategy, Product & Business Development

Mike Welch is vice president, Head of Strategy, Product and Business Development for AT&T AdWorks. In addition to monetizing advertising inventory across television, online, and mobile platforms, Welch works directly with key partners and technology providers to develop and execute advanced TV and digital advertising offerings that reach target audiences across multiple screens. Welch started his career with AT&T (Ameritech) in 1997 and has held various leadership roles including vice president, Sales, Southwest Region, AT&T Advertising Solutions and vice president, Sales Operations, AT&T Advertising Solutions. Prior to AT&T, Mike spent seven years in sales at the Pillsbury Company. Mike graduated from Indiana University and resides in Westlake, TX with his wife and two daughters.

Jamie Calandruccio
Jamie Calandruccio

Vice President – Sales Planning and Operations

Jamie Calandruccio is vice president, Sales Planning and Advertising operations for AT&T AdWorks. Calandruccio oversees pricing and planning, inventory management, billing & collections, business reporting, administrative operations and systems & operations for the advertising sales organization. Calandruccio previously held Sales Planning & Advertising Operations roles at 20th Television and Sony Pictures Television where she supported the DIRECTV advertising sales business from its inception in 1999. Calandruccio graduated from the State University of New York at Albany and lives in Harrison, NY with her husband and two sons.

Maria Mandel Dunsche
Maria Mandel Dunsche

Vice President – Head of Marketing

Maria Mandel Dunsche is vice president, head of Marketing for AT&T AdWorks. She was responsible for launching the AT&T AdWorks brand and currently oversees the division’s marketing, product marketing, and the AT&T AdWorks Lab. Mandel Dunsche has over 20 years of experience of brand marketing and agency experience, which includes positions at Ogilvy (Senior Partner, Executive Director of Digital Innovation and founder of the NA Digital Lab), DraftFCB, Lowe Worldwide and Kraft Foods. Mandel Dunsche graduated from The Wharton School at the University of Pennsylvania and resides in Brooklyn with her husband and daughter.

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