Pronounced like Roy, my name is short for Return on Insights - exactly what AT&T AdWorks provides. We use aggregate subscriber data you can't get anywhere else to help you reach your audiences across mobile, online, and television. And we connect all the pieces - making it easy to buy, manage, and analyze multi-platform campaigns.

100% IPTV: Interactive, Intelligent, Television
AT&T AdWorks uses audience targeting, by analyzing viewing behavior from millions of TV set-top boxes, to help advertiser's reach the highest concentration of their desired audience.

AT&T AdWorks is the ONLY source for targeting based on quality aggregate AT&T subscriber data and insights
We effectively overlay our proprietary aggregate data from 100 million subscribers on our mobile network to help you better reach your audiences.

A powerful combination of scale, performance and trust drives campaign effectiveness
AT&T AdWorks expertly groups and targets audiences based on demographic and contextual factors as well as online behavioral patterns to help you find your audiences and connect with them online.